Who's the boss?
It has been not more than 8-10 years that online market place has come into picture and such is the effect of it that the offline market place has started feeling its jitters with consumer being more informed and smart. The trend is such that the consumer looks into the online market place first where it finds the lowest prices and then visits the offline market, compares the prices and then makes the buying decision. Goldman Sachs, in a recent report, estimated India’s online market to grow nearly seven times to $47 billion by 2020.The bargaining powers in the hands of consumers have increased giving a major setback to the brick and mortar. 2015 saw a lot of conflicts arising from the side of offline marketers protesting against the online sellers with respect to the lower prices set. But at the end of the day business can’t be run on a single strategic model, hence comes the need of online market giants to maintain a pace with offline marketers as they need to connect physicall...