Tuesday, June 7, 2016

Second phase of life!



Hi readers, it’s been long that I wrote and shared my experiences with you.
Stepping into 24 has been a whole new experience for me. The Independence that I feel is lifting me every moment and helping me to turn into a lady from that small girl who was swayed by all the things that sparkled. It’s no more about words; it’s much more than that. Hearing those unsaid words in complete silence and understanding everything such as those rain drops on the leaves, the birds chirping, people walking on the footpath, a small kid sitting on the railing and waving bye. Everything makes sense now.

Falling in love is no more the same as it was used to be. No more butterflies, no more excitement. It’s a serene feeling that takes you to a whole new world wherein everything is not accountable and yes it’s not forced even.  It’s like a drop of water falling onto the leaves and finding their own way, so effortless. But sometimes I wonder how things have changed, it’s no more about those dolls or chocolates, it’s more about what you are feeling at that particular moment. Setting yourself free. I’m still waiting for that feeling when I’d feel all these things and understand love. It has indeed turned out as a mystery to me.
The journey is no less than a roller coaster ride or I may say it’s like a season, sometimes spring, sometimes scorching summer and sometimes like a winter cold winds that are bitter sweet in their own way.

I feel like a cotton flower, who keeps on wandering here and there and as soon as it feels it has settled on a place, the wind comes and it takes it along with it to another direction. I have started to love this journey, full of sweet-bitter pain. Sometimes I feel I should jump high and touch the sky like a small girl in her polka dots skirt and sometimes I enjoy and feel the winds blowing and thank god for every beautiful moment he bestows upon me. I guess it’s the beginning. The beginning of a journey which shall open up new horizons of life.
Entering into this phase of life has been a big leap, wherein I was leaving behind the innocence and entering into the world where everything runs by logic. Where there are no more fairy tales, everything was practical. Where there are no free lunches just a sinking ship which comes on the shore every day and at night it goes back into deep sea.
It’s not dull readers, but it is one of the best phases of my life, where I’m stronger than before and ready to take on life whatever challenges it throws in front of me. But in a more practical way, where the heart still hurts the same way but I rule it and move on for another miracle to happen.

Monday, February 1, 2016

Who's the boss?

It has been not more than 8-10 years that online market place has come into picture and such is the effect of it that the offline market place has started feeling its jitters with consumer being more informed and smart. The trend is such that the consumer looks into the online market place first where it finds the lowest prices and then visits the offline market, compares the prices and then makes the buying decision. Goldman Sachs, in a recent report, estimated India’s online market to grow nearly seven times to $47 billion by 2020.The bargaining powers in the hands of consumers have increased giving a major setback to the brick and mortar.

2015 saw a lot of conflicts arising from the side of offline marketers protesting against the online sellers with respect to the lower prices set. But at the end of the day business can’t be run on a single strategic model, hence comes the need of online market giants to maintain a pace with offline marketers as they need to connect physically with the customers and create brand equity.
India’s offline market place consists of an unorganized mix of aggressive marketing techniques making it more complex. The big mergers between Bharti Retail and Future Retail , Aditya Birla’s acquisition of Jubilant’s  retail business all these indicate that the customer being smart enough today prefers “the research online and buy offline” model which can be justified by the research done by KPMG which indicates offline market to be the crucial member of the marketing mix.

This fact has been well understood by the E-commerce giants like Snapdeal, Paytm, Amazon and Flipkart who are pulling all stops in 2016 to get more merchants to sell on their platforms. You must be wondering why? Well, the offline market place is the crucial member of the game which will help online marketers to attract more buyers.
Not only this, the companies are not only helping sellers list their products online and develop pricing strategies but they are also ramping up financial services for merchants, increasing warehousing capacity and unveiling technology platforms that serve as one stop shops  for all merchant requirements.
In Dec, 2015 Snapdeal, headquartered in New Delhi launched Sherpalo, a platform that provides single window access to all seller services enclosing onboarding, training, advertising, and order and returns management.
Snapdeal also launched ‘Shopo’ for its mobile marketplace  in July,2015 targeting 1 million sellers in 24-36 months.
With evolution of online market place the traditional methods of doing business are changing at a very fast speed. It is very hard to predict what is going to be the future of marketing where the books like Kotler, which is considered to be the bible of marketing, would be needed to be rewritten.
Let’s see how the new marketing principles turn out to be and who turns out to be the boss.


Source:

·      The Economic Times

Tuesday, January 26, 2016

Yes,You became the One :Part 2



It seemed that the night was growing longer and every minute was a pain in heart. Tears seemed to be the best companion who never left and came whenever pain was felt in the heart.

“Why money is so important in life, today when everything seems to be perfect, I’m lost. Why can’t life be as simple as capturing a moment in a camera”.

“And the winner is Kriya”  A big hall, full of people ,Chandlers hanging in the roof and in this whole crowd , one person was shining like a diamond, Kriya.

“Kriya, Kriya, wake up beta it’s morning, Dad wants you to go with him for a walk”.
“C’mon, wake up”
“A walk!!”           
Kriya’s eyes were struck open. A walk meant something important; 
it was not just a walk but a bond that has developed over these years between Kriya and her dad. They were the best of friends; she shared all her secrets with him and could rely on him no matter what.
“Dad, why are you walking so fast, please wait for me”.
“Kriya, you are all grown up now, do you need me to walk with you?”
“Dad, what has happened to you, did I do something?”
“No, Kriya, do I have the right to be upset.?”
“Daddy! Please don’t behave like this. You know how much I love you, I know I have done something that has upset you so much, please tell popsi”. Kriya urged like a kid.
“Do you see these birds?.
The day you were born Kriya, I knew a day would come when  you would be all grown up and leave us behind but that thought never let my love get affected.”.
“Dad, you are my superman, why are you thinking this way?, I’m still your small girl”
“No Kriya,I don’t think so “.

After a long pause,her dad said “Do you really mean it? Am I really your hero?”
Kriya stopped and she came in front of her dad and stopped him . His eyes were full of tears.

“Dadddd!!!” Kriya didn’t know what she has done to bring tears to his eyes.
The feeling of guilt was killing her inside. All these years she has seen her dad a man who has always smiled whatever the situation was. She was perplexed.

“Kriya, if I were your superhero you wouldn’t have cried all night and told me that you have to submit 50,000 Rs for the workshop. You are 22 now and all grown up and want to be independent, but does that mean you wouldn’t share your sorrows with me or you don’t trust your superhero enough ,to help you .You hurt me today”.
“I’m sorry dad, you are already working extra hours in office and I wanted to support you but I’m...”.
Kriya’s dad interrupted her “I don‘t want to hear anything Kriya, I have saved some money in the form of fixed deposits, go and submit the amount tomorrow”.
“But Dad..!!”.
“Enough Kriya, you are not so grown up , I’m still alive”.
Kriya hugged her dad, and tears rolled down her cheeks. 
She looked up at the sky and thanked god for blessing her with her dad.
The next day came.
Kriya was flying in the sky. Wearing a churidaar(red and white),a red bindi and wore bangles matching the dress, she resembled like a fresh drop of water.
“Wait Kriya, don’t run around the house, eat some curd and sugar”.
“Mom, I’m already late”.
“No, wait”
“Yes, ......!!!!hmm!!!.good girl, May god bless you! call me once you reach”.
“Yes,maa”.
Kriya couldn’t wait to reach the Times of India office and submit the amount.
Finally she reached the office. 
A tall building, resembling to a big corporate office. The whole city could be seen from its top floors. It seemed to her like a day dream.
“Yes Mam, How may I help you?”The receptionist asked
“Hello, my name is Kriya,
I have been selected for the photography workshop ”.
“Oh, Yes Mam, how can I help you?
“I’m here to submit the enrollment fee”.
“But Mam, you’re late”,
It was until 16th of January, Today is 17th,, Sorry Mam,you are late.”.
“Whatt!!!!!?”
“But as per the letter it was 17h of January”.
“No Mam, please look at the letter once again”
“Kriya looked at the letter and found that it was 16th of January. 
In her excitement she didn’t read the letter properly.
“Oh, no” Kriya was disheartened.
Dad got his FD broken before time and everything was happening so well, why!!!
What should I do now?” Kriya thought.
“Excuse me Mam , is there any way I can submit the amount now?.
“Sorry Mam, I have already told you the entries are closed”.
“It’s very important for me; I have waited for this opportunity all this time, if anything could be done”.
“Sorry Mam”.
Kriya did not want to lose the opportunity .All she could think was not to lose hope and find a way.
Kriya decided to sit and think of what could be done.She sat there for hours .
Disappointed in herself , she was just wishing to god ,if something could be done.
She overheard someone talking that the workshop in charge was the senior editor .
She got up and rushed inside the office and looked for the cabin of the senior editor.
“Ouch”
“Can’t you see and walk,I wish god he agrees ,I’m in such a mess”,
Kriya was murmuring when she noticed a man dressed in black and white suit with jet black shoes.
“Oh, sorry!! I didn’t notice”
Kriya saw the office and rushed before anyone noticed her unintended presence.
“May I come in Sir.”
“Yes”.
“Hello sir, I’m Kriya, I’m among the selected contestants for the photography workshop”.
“Yes, How can I help you”
“Actually Sir, I got late  for submitting the enrollment amount,I’d like to request you to allow me to register now.”
“I’m sorry , Miss.”
“But rules are rules, registrations are closed”.
“I know sir, but I.., by mistake thought the closing date to be 17th of January and got late. I have waited for this opportunity all my life. It means a lot to me”
“Please allow me to register now”.
“I’m sorry Miss , I can’t help you.”
“You can leave now”.
Kriya felt like crying but she pulled herself altogether and left the office.
“What will I tell Dad now; he must be waiting for me to give him the good news.
And mom…..
Will I ever be able to achieve what I have aspired for”. She couldn't hold herself now.
“You came home” Kriya’s dad asked her
Kriya rushed to her room
“Kriya, Kriya..
“What happened beta, why are you upset, what happened at the office, did you register ".
She hugged her dad.
“It’s my stupidity. I’m sorry dad.”
“Quiet beta, stop crying, its ok ,
You are my brave girl. Stop crying,Shhh,Shh!!!!”.
Kriya was sobbing.
“Dad I misread the date and it was yesterday that was the closing date and I got late,It’s all my fault”
“It’s ok beta, Don’t be disheartened , life is a series of opportunities , if not this one, a new opportunity will come.You are the best , you know that, Right?..
“But dad….”
“You know Kriya, You make me proud in so many ways, the way you put your heart and compassion in whatever you do ,The first time you clicked a photograph that showed the beauty of a sunset, you gave an all new perspective to a mere sunset, filled with hope. I know you will make it big one day. Just don’t lose hope. Your hero is there with you beta”.
“Dad, thanks a lot, but I wish  ...".
“Shh!! Now cheer up and come for dinner. You gotta be strong dear. You are my best daughter".
" I won’t eat without you”.
“Yes dad,I'm coming”.
Kriya was very upset. She didn’t eat properly.
“God, please help me in these tough times, I don’t want to be weak, help me with the strength so that I could help my dad, he has done a lot for me. Give me patience, compassion so that I never lose hope and fulfill my dreams.”
With a lot of pain in her heart, Kriya went to bed.
Tring..Tring..Tring ..Tring..

“Kriya, pick up the phone, it’s ringing for so long”.
“Yes, maa””
“Hello!”
“Yes, who is on the line”
“Hello Mam, we are calling from The Times of India office”
“We discussed your request with our top management and after reviewing your profile, we have decided to allow you to submit the enrollment fee ,Can you come to the office today?”

“Y..y..y..ee..ee.sss, sure .”    Kriya was speechless, her heart was pounding with happiness and her eyes turned watery...
“I would be there, thank you!, thanks a lot”. She disconnected the call.

Hey Readers, Here I’m, I hope you liked the wave of emotions that this story followed..This is just the beginning.
So what do you think?.Did any miracle happened?, how did Kriya got the second chance, did she get lucky or…..?
Keep thinking and let me know if you have any suggestions.
The next part will soon come.
Till then keep smiling and take care

Love you readers!!!

Wednesday, September 9, 2015

Yes, you became the "ONE"!!!

Feelings , an eight letter word but has got the whole world running here and there , doing research , writing poetry, leading their whole life in the ocean of it.

With so much uncertainty in life about the next moment, we are so sure that who we want to spend our life with. What an irony! 
Here is the story that takes you through the vast pool of feelings that turned life into a dream and at the same time into an unwanted prison term.

The story revolves around two individuals, who belong to different walks of life .Jane, a fun loving guy and Kriya , a loving soul who always found a reason to be happy no matter how many hardships life has thrown at her.


"Hello!!!"
“Yes, who is it?"
“Hi, I’m Jane, the RJ from 92.7fm”
“Waaaattt?.......... stop kidding ,I’m in no mood for this Sharma, I have to wash clothes, byee”.
“Excuse me miss, Hellooo!!! , you have been selected as the lucky winner of “The Photography Workshop" being hosted by Times Of India.
“Wattt, lucky winner ??” Kriya was surprised .She still couldn't believe her ears.
“Yes,Kriya,You have been selected as the lucky winner to go for the photography workshop being hosted by Times Of India.
“92.7 FM on behalf of Times Of India would like to congratulate you for being selected for the photography Workshop”
“Oooh, sorry.. I misunderstood you..Thanks a lot ..eeeeeeeeeee, yaaayeee!!!!”  Kriya didn’t know how to respond she was confused, to be happy or to feel foolish for her stupidity she just did.
“Ha ha , it’s alright miss, How are you feeling? , please tell your name and tells our listeners how did you like the surprise”?
“I ..I don’t know what to say , I have always been passionate about photography anddddd… eeehh! Thanks a ton, I’m very happy today ,I fall short of words.Thank you!!”
“Congrats Kriya, we will be a part of your journey and will be connected to you all through your journey ,Enjoy the day and celebrate , once again congrats !!!”.

“Mommmm… Dad I have been selected for the  photography workshop , my dream came true ,I’m so happy,Yaeee!!” Kriya has been hopping all over the place since the moment she she got off the call.She so wanted this opportunity.
She hugged her mom tightly as if she has got the whole world .
“God bless you beta, I told you your dreams will become true one day , Love u loads”.
All night long ,Kriya couldn’t sleep .All she could feel were the butterflies in her stomach , new experience , new things to learn , new people to meet and then that voice struck her heart …
“Kriya” , That voice made her feel as if she was hearing her name for the first time , it was such an unusual feeling.
There was something captivating about that voice.
Her excitement dismissed those thoughts and she went to sleep with a smile on her face.
The next day, a letter was delivered to Kriya’s house congratulating her for being selected  and the offer to get placed if she is selected by the mentors for her good work with a competition at the end. Kriya face lit up with the added information and she couldn’t stop thanking god for giving her this opportunity when she was in an urgent need of such a breakthrough.
But soon her smile disappeared.
 The letter stated she needed to submit 50,000 cash for the final registration within next two days .
“Oh no, Why does it have to happen. Everything was going so good and now this”. Kriya got disappointed.
From where I’ll arrange this much cash, Can’t even ask dad, I want to support him in these hard times
  Kriya got very disturbed. She didn’t mention it to her mom about the money .
The whole night she couldn’t sleep, her head was paining and she was thinking about different ways she could arrange money.
“Shall I take a loan of 50,000? no, no , it would be so foolish of me , If dad comes to know, Shall I sell my gold chain ,But it was gifted to me by maa, It’s very precious”
“Will all my dreams shatter? Why my life has to ditch me after coming so far “
“Already dad spent a lot of money from his savings to buy me a DSLR and now this!!!!”
“I can’t give him so much pain now, I’ll not go” Tears were rolling down her eyes and she was surrounded by the thoughts of her past.

Will Kriya go and pursue her dream?, if she goes , from where  will she arrange the money , will she ask her dad or anything else or destiny has other plans for her…
 Next part to come soon…

Thanks to all you lovely readers for being a part of my journey..






Thursday, July 9, 2015

Someone special?

life is too short for waiting for someone special, that's what I feel.But still we wait for that one person who will take all the badges life has offered.According to me, no one is perfect in this world, everyone is different in their own way and special as well.You got to find and realize is it the one.
The very thought of missing out on the one made for me, scares to me depth.Hey readers do you feel the same way.
Well, listening to your heart is the key.Having no regrets.

Wednesday, July 8, 2015

women empowerment!!!! what a joke!

some days earlier i realized,I was reading the newspaper and discovered a main point that to get justice always a women has to raise her voice to the highest,with no support .  Our country is lacking a lot in terms of  providing that financial ,emotional security to women .We often look at the bigger buildings but we forget those big buildings are made from/by those small rooms or buildings.A women in her life time has to go through every harsh test of life,the day she is born she is not welcomed by her family members instead she is considered a big responsibility .
Our constitution of India  grants equality to women but is it true?.At workplace,at home,in society every minute ,a woman has to face some or the other problem like harsh behavior eve teasing,dominance of men over women,early marriage,female foeticide,rape,sexual harassment 
Be it work and employment,politics,administrative,public sector jobs,the ratio of women to men to totally unbalanced.
the sex preference of boy to girl child is at highest rate in Uttar Pradesh in the recent survey conducted... 

Love:A cost benefit analysis.

Love is such a strong expression.Whether you are in your teenage years or u r a matured one.
But wat matters is the courage to stand by your love whatever the situation.There are only a few who can do whatever .I have never come across such.But keep hearing from people.
What disturbs me today is when u love someone so deeply ,why don't you have the courage to stand for someone or by one.
We can say it's modern love where people love with benefits, conditionally. What kind of love is this.At 1:30 AM in the morning I'm into this deep thought process .This very thing scares me.For a human to exist he/she relies solely on the relationships he /she has.But when these relationships are not reliable how to go about it.!!!I wish readers someone comes and whispers the answer into my ears. Going to sleep with this question in my heart.